The Campiello Prize, one of the most important awards for the Italian literary world, established in 1962 by the will of the industrialists of the Veneto, went over the years to some of the greatest authors of Italian literature (from Isabella Bossi Fedrigotti to Antonio Tabucchi from Dacia Maraini to Sandro Veronesi), will celebrate its winners, and all the participants, toasting with the bubbles of Conegliano Valdobbiadene Prosecco Superiore, which will accompany all the moments of celebration of the cultural event (and tonight, with the young finalists as protagonists, the president of the Consortium of the Conegliano Valdobbiadene Prosecco Superiore, Elvira Bortolomiol).
“The Conegliano Valdobbiadene Prosecco Consortium thus reaffirms its commitment alongside Italian culture”, comments Elvira Bortolomiol, president of the Conegliano Valdobbiadene Prosecco Consortium. “We producers live immersed in the beauty of our territory, which is first of all a gift of nature, but which has become unique in the world thanks to the skilful and passionate work of the farmers who have embroidered our wonderful hills over the centuries. In this beauty, the result of talent but also of a lot of commitment, we find the meeting point between us and art, in any form it expresses itself. Our support for the Campiello Prize is part of the Consortium’s strategy to promote every form of art that represents Italian creativity ”.
Speaking of culture, in her relationship with entrepreneurship and with the territory, Elvira Bortolomiol therefore underlines how “Private or public enterprise can contribute at different levels to cultural development and consolidation. First of all, the company must become a “cultivator” of its own product. Never stop researching, studying, experimenting, but also listening and observing what is outside the company itself and then naturally being receptive to the values and stimuli of the society in which the company lives. This is a culture-generating approach. Conegliano Valdobbiadene Prosecco Superiore – continues Elvira Bortolomiol – it is a product that comes from a centuries-old tradition, that of a territory dedicated to viticulture, integrated with a continuous approach to research and study by winemakers and oenologists. This working method allows the company to go beyond its borders and enter society. The investments of the Protection Consortium are moving in this direction in favor of cultural events such as the Campiello Prize. Because supporting the culture of our country, as well as of our territory, is a duty for the company that should feed on those cultural stimuli “.