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With the harvest taking shape throughout Italy, as has been happening for years, in these months more than ever, the producers have their feet in the vineyard, and their heads in the markets of the world. Which, after difficult months, are responding well, as witnessed by the Istat data on the first 5 months analyzed by WineNews, which speak of exports and growth of + 11.2% over the same period of 2020, at 2.6 billion euros, and also of an important + 6.3% on 2019 of the record, and the data on the semester in the 12 most important markets collected by the Vinitaly-Wine Monitor Observatory, which tell of a + 7.1% on 2020 and a growth of 6 , 8% on 2019.
Fundamental foreign markets, which for some time have been worth more than half of the turnover of the tricolor wineries, and which must be cultivated with a promotion that, after a year and a half of substantial stop, except for sporadic initiatives in presence and others remotely and online, is ready to get back to moving at full speed, pandemic permitting. And, to do so, the resources of the promotion measure in the Third Countries of the OCM Wine 2021/2022 arrive, for which the national tender has just been published by the Ministry of Agricultural Policies (from which, as always, the regional ones will derive, which are worth over 70 million euros).
23.2 million euros foreseen by the tender just opened, which can be supplemented, again for national projects, by any resources not spent by previous campaigns.
A measure that has actually met a joint request from the entire supply chain, in order not to see the resources that could not be spent in the 2020/2021 programming due to the Pandemic frustrate. The implementation of the projects that will be approved (as always co-financed 50% by public funds and 50% by private resources), can be carried out starting from 1 March 2022, expiring on 31 December for beneficiaries who request an advance payment, and, on 30 August 2020, for those who do not request an advance.
“Actions in the field of public relations, promotion and advertising, that highlight the high standards of Union products, in particular in terms of quality, food safety or the environment “, the “Participation in events, fairs and exhibitions of international importance”, but also “information campaigns, in particular on the systems of designations of origin, geographical indications and organic production in force in the Union”, as well as “studies to evaluate the results of information and promotion actions” and “management costs technique and coordination “.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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