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Many are good at describing wine. But not everyone is able to transform it into a story to make it an experience, and not only of tasting, but also of travel and knowledge of its territories. Hence, “Segni – Otranto Wine Telling Festival”, from an idea of ​​the journalist and “designer of ideas” Giacomo Mojoli and on stage from 27 to 29 August in the Moats of the Aragonese Castle of Otranto where, the classic tastings will be “combined” with the stories of artists and musicians, alongside producers and experts in design thinking, tourism, territory and communication, through the “medium” of wine, with a look at the new frontier of storytelling in a sector in which just the story of the brand and the product is no longer enough.
We take the famous restaurant-man and artist Joe Bastianich: he brought wine to the theater and on stage (but also on TV), describing it as an experience. And, for this reason, he is among the guests, also as a musician, of the first edition of the “Segni” Festival – produced by Idea Show in collaboration with Puglia Expò – together with Giovanni Allevi, one of the greatest pianists in the world, And leading producers such as Marco Caprai, architect of the rebirth and relaunch of Sagrantino di Montefalco, Emanuele Rabotti, patron of the prestigious Monte Rossa winery in Franciacorta, and Alessio Planeta, the contemporary history of Sicilian enology, alongside Francesco Zurlo, president of Design School of the Politecnico di Milano, Massimiliano Apollonio, president of the Puglia Wine Tourism Movement, the journalist and writer John Brunton of “The Guardian” and “Lonely Planet”, Rocky Malatesta, president of the Management Consortium of the Torre Guaceto Reserve, Pamela Raeli, editor of Food & Travel Italia, together with the director of WineNews, Alessandro Regoli, and many other experts on the wine planet.
In the “shoes” of the director, there will be wine, capable of holding together enology, ecology, economy and tourism, for a different way of understanding travel and knowledge of new territories. Out of the glass, in fact, three meetings with the guests of this first edition are conceived. These will be joined by the “Talk Show Wine” curated by Duccio Armenio, sommelier and teacher of tasting and enography who, to 50 enthusiasts and wine lovers always in the three evenings, will propose suggestions in search of sensory and cultural connections between the Apulian vines and beyond, accompanied by a guest per evening: from food blogger Federica Stella Blasi, to the food and wine journalist Barbara Politi, to Alfredo Polito, journalist and author of the book “La guerra del vino” (Manni Editore, 2010).
To the Wine Barinstead, enthusiasts will be able to taste the wines of the wineries that are guests of the Festival, alongside the great Apulian wines. Last but not least, the music: from 40 Fingers, acoustic guitar quartet composed by Matteo Brenci, Emanuele Grafitti, Andrea Vittori and Marco Steffé (27 August), to Gianni Conte, pianist and singer of the Renzo Arbore Italian Orchestra (28 August), and, finally, and, of course, Joe Bastianich and his folk and bluegrass band “La Terza Classe” (August 29).
The background is Puglia and Salento, one of the most important wine territories in Italy, and Otranto, one of the most beautiful cities, guardian of “treasures” such as the “Cycle of the Months” of the Cathedral, which encloses in a single mosaic a whole year of man’s work, in which the harvest is not lacking.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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