Nizza, the qualitative top of the Barbera world, grows and looks to the future, thanks to a critical success, which is reflected in the numbers, such as those of bottling: almost 119,000 bottles, in the first quarter of 2021 alone, out of just over 24,000 of the same period of 2017. Wine gem of the Monferrato territory, Docg since 2014, produced in 18 municipalities around Nizza Monferrato, in which many leading producers of the territory have invested (from Chiarlo to Bersano, from Tenuta Olim Bauda to Pico Maccario, from Vietti to Coppo, from Cascina Garitina to Bava, from Vinchio Vaglio Serra to Erede di Chapan Armando, just to name a few), gathered in the Nice Producers Association, founded in 2002 and led by Gianni Bertolino. Which is now putting in place a new step in the promotion of Nizza Docg. In other words, a “The Manifesto of the Nice Producers’ Association”, which “contains the essence of the wine and territory project dedicated to Nice”. An initiative, explains the association, aimed at creating an additional communication tool that allows to expand the dialogue with the operators of the wine sector and with the general public. A “Manifesto” divided into 6 articles, which in addition to underlining the characteristics of Nizza, speaks of the cru, of evolution, dynamism over time, of dialogue, of people who get involved.
Focus – The Manifesto of the Associazione del Nizza
1. Nizza Docg is the result of becoming aware of the value of our vineyards and of the determination to develop their potential
We strongly believe in the Nizza Docg denomination as the maximum expression of our territory and the result of an important work on the vineyards to increase their value. A wine made from 100% Barbera grapes, whose uniqueness is created in the vineyard, continues in the cellar and is completed over time with a minimum aging period of 18 months. Nizza Dog acquires shape, body and uniqueness thanks to the peculiar characteristics of the vineyards located in the crus within the 18 municipalities: Agliano Terme, Belveglio, Bruno, Calamandrana, Castel Boglione, Castelnuovo Belbo, Castelnuovo Calcea, Castel Rocchero, Cortiglione, lncisa Scapaccino , Moasca, Mombaruzzo, Mombercelli Nizza Monferrato, Rocchetta Pala £ ea, San Marzano Oliveto, Vaglio Serra, Vinchio.
2. To evolve, you need to set yourself dynamic goals over time
We have always operated in a dynamic and proactive way, setting ourselves specific goals and identifying the methods and tools to achieve them. The Associazione Produttori del Nizza was founded in November 2002 with the aim of enhancing and promoting the excellence of Nizza Docg starting from the recognition of the new specific designation of origin the “Nizza”. This request was made between 2012 and 2013 and accepted with the 2014 harvest. Today, as then, we are committed to ensuring that the denomination becomes ambassador of a territory whose hills and vineyards have been a UNESCO World Heritage Site since 2014.
3. The map of crus: the redemption of the wine heritage of Nizza Docg
The strength of a project stems from the desire for redemption and affirmation of the local wine heritage supported by concrete tools that explain the details. So in 2018 we created, in collaboration with Enogea, the map of the Nice area. The map indicates the existing vineyards within the Nizza DOCG appellation, delimiting the production areas, vineyard by vineyard. Also present is the description of the main production areas and the related crus.
4. Openness to dialogue as an instrument for sharing a common project
It is important for us to play an active role as a “social actor” whose responsibility is to collaborate and dialogue with producers, farmers, local and regional institutions, the hospitality system and with all interlocutors operating in the Nice area. The openness to discussion has made the project a real system: the “Nice System”.
5. Growth implies knowing how to get involved
We believe that it is essential to learn to question oneself by analyzing one’s strengths and weaknesses in order to pursue the path of quality and growth. To this end, we adopt an innovative method of verification which takes the form of periodic “blind” tastings of the wines produced directly by the associates. All members are obliged to present samples and can participate in the tasting. This procedure aims to ascertain the quality of wines with the Nizza Docg appellation.
6. The people of Nizza: the essence and soul of Nizza Docg
We firmly believe that the human factor is among the main elements that influence the success of wine. The charm and soul of a denomination is given by the people who work in unison to create the final product. For this reason, in our daily life and on occasions of events and exhibitions, we promote moments of confrontation, dialogue between winemakers, professionals and the general public because only through the story of a true and authentic experience is it possible to build a circuit of credibility, confidence.