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Slightly improved compared to the first 4 months of the year, but the trend of the sale of wine in the Italian large distribution remains in clearly negative territory. Where the rise in production costs began to be felt and, consequently, the increase in price lists. If until April 2022, as we told you, the decrease had been -10.7% in value and -11% in volume over the same period of 2021, the data at the halfway point of mid-2022 speak, for the category of still wines, by -6.9% in value over the first half of last year (1.09 billion euros) and -8.4% in volume (to 347 million liters). And sparkling wines and Champagne are struggling even more, down by -8.4% in value (280 million euros) and -9.4% in volume (42.4 million hectoliters). To say the IRI data, relating to the period January-June 2022, analyzed by WineNews, which continue to testify to what all operators expected, namely a physiological decline in wine sales in supermarkets, hypermarkets, small self-service and discount stores, after the boom fueled by periods of lock-down, and the fairly robust and consolidated recovery of consumption outside the home. From the data, however, a decrease emerges, at least in volume, and all attributable to still wines, even compared to 2019, a year often taken as a “real” reference because it was last before the pandemic. Overall, in fact, wines and sparkling wines, in the first half of 2022 over the same period of 2019, recorded a + 1.5% of sales, but with still wine (which represented the vast majority of the market) at -1.2%, against a + 30.5% of sparkling wines. It should be noted, again looking at the IRI dai, that the effect of inflation and the rise in the prices of raw materials, energy and transport has begun to be felt, as expected, as the price index seems to show, which since April , to date it has always remained above 100 points, with peaks of even 115 points for still wine in 0.75-liter bottles, and 107 for bubbles.. With a second half of the year, all to be written.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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