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After the boom of 2020, with values ​​more than doubled on 2019 and a turnover that in Italy is now close to 200 million euros, the e-commerce of wine is a reality that, according to many, has become habits of many, it is destined to grow further. And the big names in the sector go ahead with their strategies. Such as Vino.com led by Andrea Nardi Dei, who has just acquired the startup Vino.it.
“The Italian online wine shop focuses on awareness of its brand – explains an official note – and on further support for internationalization. A project that sees it operate directly from 2020 in Belgium, Germany and the Netherlands and that will soon allow it to reach other European markets that are extremely relevant for Italian and foreign labels. In addition of course to China, which has seen it present since 2017, through Alibaba’s Tmall Choice and Tmall Global ”.

Vino.it is a startup that, since 2012, the year of its foundation, has distinguished itself among the Italian e-commerce portals thanks to the care in the pre and post sales service and a wide assortment of wines, which searches for both the best-known labels and those resulting from a careful selection of lesser known bottles. Asset absolutely in line with the services and which integrate with the Vino.com offer. “The acquisition of the competitor Vino.it – ​​explains Vino.com – is a further step in the expansion project of the ecommerce platform which, last year, recorded strong growth in turnover, which rose to 30 million euros, from 9.5 million scored in 2019. A progress that is also reflected in the number of bottles delivered in Italy, Europe and China, which reached 3 million. The achievements of the online wine shop are destined to transform its brand into a lovemark, which embraces a universal word like “wine” and reaches consumers with a punctual and extremely accurate service ”.
“The acquisition of Vino.it is another step in our international expansion; is essential to the development of the platform project to preside over digital markets, whose goal is to represent Italian and international excellence in the world starting from the heart of the best local wine production “, underlines Andrea Nardi Dei, co-founder and CEO of Vino.com .
“The platform, the offer and the services of Vino.com are constantly evolving, we improve our already high quality standards to guarantee the customer a linear shopping experience but, above all, to provide a high and refined level of service. The expansion and ferment that the Italian ecommerce world is experiencing pushes us to constantly improve our performance at an organizational level, but also in terms of selection, catalog, service and offer. The achievement of these objectives is the result of our organization, made up of a group of experts who are passionate about their work and the world of wines and spirits. It is thanks to their sensitivity, dedication and collaboration that Vino.com can compete with the largest Italian and international ecommerce ”. And a sign that the online market is increasingly aimed at even the most sophisticated winelovers, the Fine wines section was born: “a selection of rare and precious bottles, which are part of the history of enology”.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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