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Communicating is always essential for those who live on the market. And it was all the more so in the hardest months of the pandemic and lockdowns. Where everything digital, already omni-present in everyday life, is exploded in all its power. With many wine companies that have invested more in campaigns and communication tools, with excellent case histories. Like that of Cusumano, one of the leading brands in Sicily of wine, which won the award for best “video strategy” in the Nc Awards, promoted by Adc Group, and which sees in the jury the communication managers of leading companies such as Facebook, Eni, Lavazza, E.On Energia, Carreforu, Sorgenia, Just Eat, Jaguar, Campari, Tim, Fastweb, Bauli, Ikea, Danone, L’Oréal, Conad …
A series of emotional videos, between music and colors, territories and labels, signed by the GittoBattaglia 22 Agency, with which the Sicilian company led by Diego Cusumano has told about its values, and the 5 different territories from which its wines are born. With important results, such as a + 38% growth in redemption (the response rate) in direct email marketing, e-commerce activations multiplied by 3, over 300 citations in the national press and 376.6 million users reached.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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