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In the world that will be after the pandemic, competition, even in the world of wine, as all the analyzes say, will be stronger and stronger. To face the markets, companies will need more and more solidity, more resources, more clarity in their objectives. And also for this reason, as we have often told, it is easy to imagine the further growth of that phenomenon of “merger & acquisition”, or in other words of mergers and acquisitions, which has already filled the recent chronicles of acquisitions or entries in the capital of wineries and companies by other Italian and foreign wine players, but also by investment funds, joint stock companies, banks and insurance groups. And it is in this context that the “Vineyards” project was born, a 360-degree consultancy platform for companies to manage operations and steps looking at maximizing values, and protecting the entrepreneurial stories behind every company and every winery. Leading a multidisciplinary team made up of lawyers, accountants, oenologists, agronomists, architects and more, capable of thoroughly evaluating each of the assets that make up the value of a winery, will be the Giuri studio in Florence, a reference reality when it comes to regulations and not only on wine, led by the lawyer Marco Giuri. Who, to WineNews, explains: “The“ Vineyards ”project was born to respond to a void, to a concrete need of the realities of wine; making the most of your company both in sales and acquisitions. In the great interest that there is for the made in Italy in wine, there was a lack of a reference subject, made by professionals, who is able to accompany companies in operations that are vital. Ranging from evaluating the value of the company, considering all the assets, up to the concrete acquisition or sale, but also in providing a consultancy activity to maximize the value itself, to help the entrepreneur in the process. It is a 360-degree assistance service that provides a team of professionals who have been working in the wine sector for many years, and that goes from the lawyer to the accountant, from the oenologist to the agronomist, to the architect, to help the company to understand its value. Working with guiding values ​​such as transparency, reliability, honesty and work ethic “. A project that, as mentioned, is grafted onto a trend, that of acquisitions and mergers in the world of wine, which had already accelerated in the pre-pandemic era, and which in all probability will be even more intense in the coming months.
“That’s it. This idea we have been working on for some time comes from external stimuli. Having also international relations with lawyers and accountants who work in this sector, we see that a great ferment also abroad, on the part of professional firms, banks and investment funds interested in the made in Italy of wine. The next 3-4 years will be very interesting in this respect. And the equally interesting thing is that you can think of solutions or transfer of ownership, or alternatives to the classic sale of the company: from partial or temporary sale, to co-management systems, financial support, up to the possibility of maintaining a position of administration or management by the property that sells the business. There are many interesting tools to make a story continue, because behind all companies there is a personal and family story, and this must never be forgotten “.
Up to now, the most frequent and most important operations have arrived in the most noble areas of Italy: from the Langhe of Barolo and Barbaresco to the Tuscany of Brunello di Montalcino, Bolgheri and Chianti Classico, passing through the Veneto of Valpolicella and Prosecco. And in the near future the scenario will be more or less this.
“Our observatory confirms the primary interest in the classical territories, and Montalcino, Langhe and Bolgheri are the most requested. But interest is also growing in areas that have different values, in particular Sardinia and Marche, so we are moving towards an even more articulated scenario. Very obviously, beyond the case histories of the individual companies, it will also depend on how the territories will move in terms of product enhancement and communication in the future, in Italy and especially abroad ”.
As mentioned, there are many assets that make the value of a company, such as the brand, the history, the structures, the prestige of the territory, the success on the wine market and, of course, the value of the vineyards. Values ​​that, as often underlined, also vary from time to time not only based on the denomination, but also on many other conditions, such as exposure, contiguity with respect to others already owned by the buyer and so on. Yet having realistic and constantly updated reference values ​​would be important. “It is essential that an observatory is created that can give real values ​​to the value of the land – explains Giuri – it is one of the aspirations of this project, to give real information based on the experiences of the professionals involved, updated and periodic. It is one of the objectives of this project ”.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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