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After the “Apt Finals” and the “Eurovision”, Piedmont is a candidate to be the backdrop to another great world event, this time in the name of gastronomy: Turin is in the running to host the 2024 edition of “The World’s 50 Best Restaurants”, the annual ranking of the 50 best restaurants on the planetand which, from the first capital of Italy, could involve the whole region. This was stated by the president of the Piedmont Region Alberto Cirio, in the launch, in Alba, with the Minister of Tourism Massimo Garavaglia and the mayor Carlo Bo, of the “World Forum of Enotourism n. 6 “of the UN World Tourism Organization (Unwto), on stage in the” capital “of the Langhe, a UNESCO World Heritage Site, from 19 to 21 September, in collaboration with the Ministry of Tourism, Enit-Agenzia Nazionale del Turismo and the Piedmont Region, and which represents another of the most important events in the world, among those dedicated to tourism, hosted for the first time by Italy.
In the program of the Alba Forum, Alessandra Priante, director of Europe Unwto, underlines to WineNews, “A panel between the Ministers of 8 countries, including Italy (Bulgaria, Georgia, Greece, Moldavia, Portugal, San Marino and Serbia), is scheduled for 21 September, to discuss the wine tourism“ policy ”. But among the participants from all over the world, welcomed by Zurab Pololikashvili, UNWTO secretary general, there will be personalities such as Pau Roca, dg Oiv-International Organization of Vine and Wine, and the founder of Slow Food Carlo Petrini. This year we will be focusing a lot on methodology and measurement, on the role of innovation in the future of wine tourism, and above all on how it can be more sustainable. And we will also sign two “Memorandum of Understanding” (MoU), with Slow Food and with the Gedi Publishing Group which for some time has developed great attention to food and wine tourism with ilgusto.it. Among the notes of color, we will take the participants to the cellars for visits and workshops, and on September 20 there will be a great dinner at the Castle of Grinzane Cavour on the occasion of the opening of the Alba white truffle harvest season (waiting for the opening of the “International White Truffle Fair” n. 92, ed), because if there is a place where excellent gastronomy and the best wine in the world come together, it is certainly the Langhe, Roero and Monferrato. The Conference will have to leave a list of things that will then have to be done, and we hope that Alba will be the starting point ”.
A global event, which you will make of Enit’s agenda, the CEO Roberta Garibaldi always told WineNewsand “that it will be an important international showcase for our country, in which we will announce further news, and we will also promote an important communication action dedicated to food and wine” alongside the launch, on September 15th, as announced in recent days, of the three-star chef ambassador Massimo Bottura in international campaigns. Bottura who, as chef n. 1 in the world, in recent years has brought Italian haute cuisine to the top of the “50 Best” ranking, sponsored by S.Pellegrino & Acqua Panna, in the 2022 edition of which the Italian presence has grown and a lot, in numbers as in the positions, thanks to chefs such as Riccardo Camanini, the Alajmo, Niko Romito, Mauro Uliassi, Enrico Crippa (from the three-starred Piazza Duomo in Alba, in partnership with the Ceretto family, a Barolo brand, which has done so much and continues to do for the territory also promoting events and hosting world-class personalities, ed), and Norbert Niederkofler.
Returning to the vineyards, every year the Piedmontese ones are visited by 700,000 tourists from all over the world for a total of 1.6 million overnight stays. A success of a strong sector of 18,000 farms, 14 Regional Wineries and 33 Wine Shops, 4,300 producers and their associations, 280 industrial companies and 54 cooperative wineries, 24,000 restaurateurs including 45 starred chefs, 7 Local Tourist Agencies and 7 Roads some wine. And, in Piedmont, and in particular from the “Vigna della Regina” of Turin, the “Urban Vineyards Association” was also born, the worldwide network of urban vineyards (11, with, also in Italy, the “Vigna di Leonardo” of Milan , “Laguna nel Bicchiere” and “San Francesco della Vigna” in Venice, “Vigna del Gallo” in Palermo, “Senarum Vinea” in Siena and the “Etna Urban Winery” in Catania, next to the “Clos de Montmartre” in Paris , “Clos de la Vigne du Palais des Papes” in Avignon, “Clos de Canuts” in Lyon and the “Rooftop Reds” in New York), which proposing itself as an original and virtuous model of wine tourism, where culture blends with nature, and history with human ingenuity, will be present at the Forum as an example of regeneration of cities both in terms of tourism and in terms of the quality of life for citizens.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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