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With its elegant portico, the red terracotta bricks, the unmistakable Ghibelline battlements and its refined mullioned windows, the Domus Mercatorum is not only one of the most beautiful buildings in Verona, in the beating heart of the city, in Piazza delle Erbe, but a real symbol of its history: in the municipal Verona, the Corporations of Arts and Crafts that met in the imposing medieval building to trade and discuss the various aspects of the economic life of the city, occupied a primary role in city life, and it was thanks to their importance that the Scaligeri , a family of wealthy merchants, came to power and created the first city lordship of Italy. It is no coincidence, therefore, that now, around the monumental building the idea was born of transforming it from “Casa dei Mercanti” to “Casa del Vino” of one of the symbolic cities of Italian wine, which today represents, together with tourism, the main economic activity of the territory. Supported by important personalities of Venetian and Italian culture and wine, Gianni Moriani, the historian of cuisine and the agricultural landscape, launched the proposal to make it a place in which to learn about the history and culture of the great Veronese wines.
The Municipality of Verona, with variant 29, aims at the regeneration of the urban fabric and its buildings such as the ancient Domus Mercatorum, where, in the future and on the French model of the “Citè” and “Maison du Vin”, “whoever enters it will be able to know the places of production of the famous Veronese red and white wines – explains Moriani, teacher of the Master in Philosophy of Food and Wine of Vita-Salute San Raffaele University of Milan, in an intervention in the Verona newspaper “L’Arena” – in it you can taste the wines, you can eat, but you can also find all the information you need to get out of the city and immerse yourself in the territory, going to discover its cellars and its landscapes “.
An idea with “more than one reason to be supported, promoted and implemented – writes in a letter to the director of the Verona newspaper, Count Pieralvise di Serego Alighieri from Possessioni Serego Alighieri, one of the oldest wineries in Italy, in the heart of the Valpolicella Classica a few steps from Verona, owned by his descendants for seven hundred years of the Supreme Poet Dante Alighieri – not only of course by all the operators linked in various ways to a driving sector for the Veronese economy that, in a desirable not too distant future, it will certainly be a vehicle for renewed and more appropriate lifestyles; not only from our city which in doing so would finally promote a building historically dedicated to the excellence of its territory in the right direction, becoming a driving force for a necessary redevelopment of a large part of the context in those so suggestive places; but also and above all from us Veronesi that we could somehow reclaim another piece of our most beautiful square, also to be able to show it, with justified pride to the future, perhaps less numerous foreigners, we hope more attentive to beauty, who will soon return to visit it “.

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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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