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The Tenuta San Guido of the Incisa della Rocchetta family, with its Sassicaia, a world-famous wine, one of the most sought after and loved Italian labels ever, at the turn of the seventies of the 1900s, contributed in a decisive way to create a territory, that of Bolgheri, which before, in fact, did not exist oenologically, and to relaunch the image of Italian wine all over the world. Thanks to the flash of genius of Mario Incisa della Rocchetta, built over years of dreams and research, and with the decisive contribution of Giacomo Tachis, who in an almost unknown piece of Maremma, produced a Bordeaux blended wine, which arrived on the market for the first time. once with the 1968 vintage as a “table wine”, and then became a real denomination, Bolgheri Sassicaia Doc, the only case in Italy of a “company” denomination, as it is all within the same Tenuta San Guido. Which, firmly in the hands of the Incisa della Rocchetta family, is a more complex reality than many know, made up of 2,500 hectares, of which 90 of Sassicaia vineyards are part, but also with 1,000 hectares of woods and 500 dedicated to agriculture, where high quality durum wheat, other cereals and more are produced, and again from the “Refuge Faunistico Padule di Bolgheri “, an oasis affiliated with the WWF, 513 hectares that are a splendid example of the original environment of the upper Maremma, in what was the first private protected area in Italy, since 1959, again on the initiative of the Marquis Mario Incisa della Rocchetta, passing through the horses, with the RDO – Razza Dormello Olgiata, from which horses that have made the history of horse racing were born, above all Ribot, defined as “the horse of the twentieth century”.
A historic company, a pillar of Made in Italy excellence, in wine (it is the winery with the highest rate of profitability in Italy, ed) and beyond, which has always looked ahead with foresight, thanks to the guide and to the shared values ​​of the Incisa della Rocchetta family, flanked by Carlo Paoli, historical general manager of Tenuta San Guido, and by Alessandro Berlingieri, CEO of Tenuta San Guido since 2018, who now, as the company itself communicates, also becomes president. “Over the last 50 years, the foresight of Nicolò Incisa della Rocchetta has led Tenuta San Guido to become a modern company that, alongside family tradition, combines the expertise of a group of professionals assisted by Carlo Paoli, general manager of Tenuta San Guido since 2009. Nicolò Incisa, together with his family, has today identified Alessandro Berlingieri, the right person to carry on the company in respect of its traditions and philosophies, in the role of president and CEO ”, explains a note. In which we still read: “Nicolò Incisa maintains his presence, as Honorary President, accompanying the new generations in preserving and developing the family patrimony of Bolgheri. In this new structure, his daughter Priscilla has the task of representing and telling, as head of external relations, the indissoluble bond that exists and will always exist between the company and the family. The new generation is currently represented by five cousins. A team with heterogeneous skills and passions grown inside and outside the borders of the Estate and very close to this territory. The history and continuity of Tenuta San Guido is entrusted to them and their children ”.
“Tenuta San Guido is a complex reality – explains Priscilla Incisa della Rocchetta to WineNews – led by our family and by my father Nicolò who supervises and makes sure that everything goes in the direction traced and shared, with the collaboration of Alessandro Berlingieri, who in addition to being in the company since 2018 is a historical friend of our family, and of Carlo Paoli . It is a reality where there is not only wine, and which we drive together with my cousins ​​Giovanni and Piero Incisa, sons of my uncle Enrico, and Jozsef and Stefano Hunyady, sons of my aunt Orietta. Each with their skills, interests and experiences. We are part of the Primum Familiae Vini (an association that brings together the 12 winemaking families of the oldest tradition and importance in the world, ed). And this being a family, being a family business, with shared values, also allows us to look with serenity at long-term projects for the San Guido estate. Also looking at the fact that the new generation already has a total of 6 children, and therefore we are already thinking about the next generations. Tenuta San Guido is Sassicaia, but also much more. It is biodiversity, it is an ecosystem where everything is managed with balance to pursue the highest quality in every aspect “. In the name of the Incisa della Rocchetta family.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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