On the one hand, the historic Muvit, the Torgiano Wine Museum created by Giorgio and Maria Grazia Lungarotti in 1974 in Palazzo Graziani-Baglioni, the first and pioneering project in Italy of a museum dedicated to the culture and civilization of wine which, with its more than 3,500 exhibits that tell 5,000 years of wine history, represents the Italian model par excellence for the quality of its artistic collections (elected “the best in Italy” by “The New York Times”, ed); on the other, the futuristic WiMu, the Wine Museum designed at Castello Falletti in Barolo by the visionary eye of the Swiss architect François Confino, inaugurated in 2010 to offer visitors a multisensory and immersion experience, in an extremely modern reading of the world of wine. From the vineyards of Umbria to those of the Langhe, in the sign of the culture and civilization of wine that they preserve and spread, the two “temples” of Italian wine tourism sign a “Friendship Pact”, on 7 May in Barolo on the “National Day of the Culture of Wine and Oil ”, with the aim of stimulating mutual cultural, social, tourist and economic growth.
It will be a pact “between museums that deal with wine and we are proud that this happens with Muvit di Torgiano – explains the president of the Barolo & Castles Foundation, Claudio Bogetti – we are confident that this new link will bring important results not only for our museums, but also for the municipalities of Barolo and Torgiano with their respective reference territoriesorganizing and promoting activities in synergy that can encourage wine tourism in an ideal path that can unite Piedmont and Umbria “. “A Pact that stems from the desire to create a network, a network between wine museums that represent not only an area of production, but above all an opening on the culture and civilization of the vine and wine – underlines the deputy director of the Foundation Lungarotti, Teresa Severini – in our diversity of history, settings and ways of communicating, we are happy today to start this mutual collaboration with Barolo and I hope that this is only the beginning of a much broader path, which may also involve important international realities in a formula that we should try to put into a system. Making a friendship means first of all putting ourselves at the service of the other to promote and enhance the culture of wine in its broadest sense, also speaking of the environment, landscape, wine tourism and all issues related to viticulture “.
The “twinning” between the two Italian museums will take place in the closing ceremony of the ten-year anniversary of the WiMu, in collaboration with the CRC Foundation, whose celebrations between 2020 and 2021 were affected by the pandemic, at the Temple of the Enotourist and will be accompanied from the round table “Wine museums and territorial promotion between history, culture and innovation” with speeches by Claudio Bogetti, president of the Barolo & Castles Foundation, Alessandra Muratore, director of WiMu, Teresa Severini, deputy director of the Lungarotti Foundation, and Gemma Zaganelli, art historian of the Lungarotti Foundation. The debate, moderated by Tiziano Gaia, will also be attended by Edoardo Accattino, curator of the collections of Palazzo Barolo, Roberto Cerrato, director of the Unesco Site Wine Landscapes of Langhe-Roero and Monferrato, and Pietro Ratti from the Renato Ratti Museum of Barolo and Wines in La Morra, with Francesco Cappello, vice president of the Crc Foundation and the mayor of Barolo, Renata Bianco.
Focus – Muvit, the Torgiano Wine Museum
Inaugurated in Torgiano in 1974, the Wine Museum (Muvit) of the Lungarotti Foundation was created to make wine and decorative arts interact. It winds through 20 rooms located inside the monumental Palazzo Graziani-Baglioni, a noble summer residence of the 17th century. On display, over 3,000 artifacts: archaeological finds, tools and technical equipment for viticulture and winemaking, ceramic wine containers from the medieval, Renaissance, Baroque and contemporary ages, engravings and drawings from the fifteenth to the twentieth century, from Mantegna to Picasso, and other testimonies document the importance of wine in the collective imagination of the peoples who have inhabited the Mediterranean basin and continental Europe over the millennia. Artifacts from Muvit represented the history of Italian wine at the Milan Expo and abroad, from New York to Shanghai, Tokyo, Osaka, Kyoto, Moscow, Bordeaux.
Focus – WiMu, the Wine Museum of Barolo
The Falletti Castle in Barolo, formerly owned by the Marquis Carlo Tancredi and his wife Juliette Colbert, the last Marchesa Falletti, among the first figures to deal with wine in the nineteenth century, inventing Barolo, has housed the WiMu – Barolo Wine Museum since 2010 & Castles Foundation, the work of François Confino, a journey through the 5 floors of the Castle that intertwines scientific, sensorial and poetic dimensions. The tour is structured as a descent into the culture of wine, for a story made up of simple and modern ideas, inserted in a multisensory experience between plays of light, illustrations and multimedia panels. The WiMu also houses WiLa, the Wine Labels Collection, in the Castle’s appurtenances: an extraordinary personal collection of 282,000 pieces donated by Professor Cesare Baroni Urbani of Sirolo and his wife Maria to the Municipality of Barolo.