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Despite the many difficulties that remain, especially in Europe, some positive signs, at least for some of the most important wine territories, seem to arrive. At least to look at the data relating to bottling and state bands, collected by WineNews, through the Consortia. Data that, if they are not really a very faithful and precise litmus test of the market, still photograph a growth trend in the first quarter of 2021, at least in volumes, however, on a first quarter of 2020 still almost completely “immune” from the pandemic, and in great dust for some territories. Even if the long closure that is still imposed on most of the restaurants in the world, penalizes those who are more moved to the horeca, whose restart (already a reality in Asia, slowly recovering in the USA, and still stuck in Europe, ed) however, it remains fundamental.
In any case, the picture that emerges offers some signs of hope, in view of a more robust restart in the coming months.
The “locomotive” Prosecco Doc, for example, continues to run: in the first 3 months of 2021 121.4 million bottles were bottled, 7.4% more than in 2020. While the Conegliano Valdobbiadene Prosecco Superiore Docg, more moved to the horeca, which, in the first quarter, counted the equivalent of 20.2 million certified bottles (-6%). Remaining in Veneto, bottling in Valpolicella: + 10% for the Valpolicella, + 12% for the Review, + 26% for Amarone and Recioto. Positive quarter also for the Doc of the Venezie (which touches Veneto, Friuli Venezia Giulia and the province of Trento), which means above all Pinot Grigio, which, thanks above all to the month of March, closes the bottlings with a + 11.2%. In Piedmont, on the other hand, in the Langhe, the straps for bottles of Barolo and + 1% for Barbaresco, while the situation in Monferrato is more varied, albeit overall positive: if the bottling of the Barbera d’Asti, for example, those of the Piedmont Barbera, and (albeit with very small absolute values) jumps to the eye + 151% of the bottlings of Nice. In Tuscany, the largest denomination, that of Chianti, recorded a 4% growth in bottlings on the first quarter of 2020. While the Chianti Classico, which speaks of + 22% in bottles sold, and the Brunello di Montalcino, which also thanks to the great judgments coming from everywhere on the 2016 vintage and the 2015 Reserve, recorded a + 37% growth in the State bands delivered to the cellars). The data linked to theIgt Toscana, a geographical indication that embraces the whole region and a very wide range of wines, which registers a + 13% in bottling. Staying in Central Italy, the data coming from brands are also encouraging, in particular on Verdicchio Doc, for which the status band is mandatory from 1 September 2020. For that of Castles of Jesi, the numbers are growing steadily month on month, and in the first quarter bands for just under 4 million bottles were withdrawn (with the highest number, 1.4 million, reached in March alone, to which over 667,000 for that of Matelica). In the South, it holds up well Doc Sicily, where bottling, in the first 3 months of 2021, reached 25 million bottles, up by 1% on the same period in 2020.
A partial picture, obviously, of the variegated Italian productive world, but which tells of how, in any case, among a thousand difficulties that should in no way be diminished and underestimated, something is moving. But for the supply chain, as mentioned, the reopening of the out-of-home, in Italy and in the world, remains central. Because it is there that much of the value that makes companies and territories live is built.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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