With all the necessary precautions, even the world of trade fairs restarts, “aware of the centrality that the trade fair system has in the Italian economic panorama, obviously starting from the organic, agri-food and other sectors”, as he recalled, in the presentation of Sana – International Exhibition of Organic and Natural, on stage in Bologna from 9 to 12 September, the president of Sana, Gianpiero Calzolari. “We are still waiting to know the amount of aid that the Government will grant us, hoping that the promises made will materialize in the coming weeks, so as to get out of the financial impasse in which we find ourselves, which does not allow us to play on equal terms with our international competitors “, says Calzolari. Which then lifts the veil on the novelty in sight for the beginning of 2022, when “in the calendar of Sana there will be a new format, the” Sana Slow Wine “, with moments of meeting at an international level and wine at the center”.
The focus of Sana is not, however, wine, or at least not only, but the entire organic sector, on which the Federbio president, Maria Grazia Mammuccini, takes stock, recalling the delicate moment that the sector is experiencing, released anyway unscathed – or almost – from this difficult year and a half. “We are in a strategic phase, together with Assobio we must relaunch the fundamental alliance within Sana, which must represent the central element for the future of the sector. Especially at a time when businesses have withstood the impact of the pandemic, but with agricultural difficulties. The “Change the Earth” campaign, promoted with Legambiente and Slow Food, this year will be dedicated to the soil, central to organic production, highlighting the differences with the conventional through the evidence of scientific research in the field. And then, there will be the “Sana Slow Wine”, with which we will collaborate on the part concerning wine. Fundamental, for us, will be the “Organic Revolution”, the “General States” of organic. They arise from the collaboration with Assobio, Nomisma and Bologna Fiere, and fall into a decisive phase, because even if Italy continues to grow, other countries are doing even better as a trend, I am thinking of Spain, which has now overtaken us in the agricultural areas managed. in a biological way “, explains the president Federbio.
“We need a long-term strategy for the next ten years, which is based on: Pnrr, with investments of 300 million euros in 5 years on the bio, the bio law in the process of being approved, and the drafting of the strategic plan of the CAP. This is where the future passes, with the objective of 25% of the organic agricultural area indicated by the EU in the “Farm to Fork” program which can be overcome by Italy, aiming for 30%. We must strengthen the role of farmers to strengthen the entire supply chain. There are measures, such as eco-schemes, and tools, both in the CAP and in the PNRR, to continue growing organic farming – concludes Maria Grazia Mammuccini – but we need an action plan for the next ten years. “Bio Revolution” will be essential to support the sector in this context “.
Raised by Federbio, it responds to the Assobio appeal, the other major trade association in the organic production world, which, in the words of president Roberto Zanoni, takes stock of the sector’s numbers, identifying two elements of weakness: growth of organic agricultural areas, and the average expenditure dedicated to organic products by Italian families, still very low compared to the rest of Europe. “The concept of“ Bio Revolution ”is very important, in this sense we will organize a conference on packaging, which shows how there is synergy with the world of the environment and sustainability. In our opinion, there are three fundamental topics to be addressed: the creation of a platform for the traceability of organic products validated by the Ministry of Agriculture; the tax credit for organic productions, because the consumer is burdened by the costs related to the certifications, for this reason a tax credit would be needed to reduce the costs for those who commit themselves, like us, to respect the environment; and then, the market: we are the first in Europe in terms of number of operators, and second in the world in exports, with 2.6 billion in turnover, 6% of Italian agri-food exports, it is a pity that we are no longer first in the area, surpassed by Spain and at the end of the year from France. It is not a good sign, we need to increase land and consumption, where we are not very good: 60 euros per person, against 350 euros in Denmark but also 165 euros in France. We need interventions in schools, starting from the canteens, where in any case 5 million euros have been allocated, of which 14% in communication. Companies and the government work together on communication, for information that reaches schools and universities. The wish is to become first from every point of view ”, concludes Roberto Zanoni.
Returning to “Sana Slow Wine”, on stage from February 26 to March 1 2022, as told by Giancarlo Gariglio, curator with Fabio Giavedoni of the “Slow Wine” guide, and reference to the soul of Slow Food wine, “will be the first “public” moment of the Slow Wine Coalition, a solidarity and international network, born with a very specific purpose and with a radically different imprint from that of an association. First of all, it wants to bring together the three subjects who are interested in the world of wine: winemakers, enthusiasts and professionals, from restaurateurs to sommeliers to journalists, because we are experiencing a crucial moment. Thirty years ago we were concerned only with the quality of the wine in the glass, then the theme of sustainability arrived, but wine has an essential role in at least two other fields: the protection of the landscape, with winemakers who have become sentinels of the territory, often in difficult areas from an orographic point of view, and also to guarantee biodiversity; and then the relationship between winegrowers and employees, a social and cultural role of the highest order ”, explains Gariglio.
“The foundations were laid in October 2020, right in Sana, and from there we wondered why not to create a rib, which we decided to call “Sana Slow Wine”, combining our two brands. It must be clear that the event is from Bologna Fiere, we are the artistic directors. It will be the first meeting point for the Coalition, a hybrid event, a bit like Terra Madre, which combines cultural insights and conferences, which will deal with all the most important issues concerning the future of the supply chain, currently dedicated to display and tasting. We aim to bring a thousand producers to Bologna, not only from Italy, on the contrary, it will be an event with strong international traction, with important synergies, starting with those with Federbio and Excellence, the group of 18 Italian wine importers and distributors who will guarantee the presence of producers from large, highly vocational terroirs, a very important added value for an event, which focuses on wine as an instrument of cultural and economic growth for the territories ”, concludes the curator of the Slow Food guide.