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Italy, after a year and a half of pandemic, needs to restart the machine, which has been standing still for a while, of international tourism, an engine capable of taking off many other sectors, from art to gastronomy, from catering to commerce retail, obviously passing through wine. Easy to say, less to do. The agreement in the European context on the Green Pass and its use is an excellent starting point, and gradually tourists from overseas are also returning to visit the cities of art and the territories that make the beautiful country one of the most popular destinations in the world. world. Able to attract different targets from each country, also thanks to a network of airports among the most complex in Europe, which allow even the smallest cities to welcome millions of tourists every year. Like Treviso, in the heart of Prosecco, which, in 2019, ie in times of “peace”, saw 3.2 million people passing through its airport. Numbers collapsed in 2021, also because commercial traffic only restarted in June, but literally ready to fly again. By focusing on the main carrier of “Antonio Canova”, which is also the main airline in Europe, Ryanair, with a campaign for the economic, tourist and commercial revitalization of the territory involving the Municipality of Treviso, Ryanair and the Prosecco Doc Consortium.
At the center of the project, support for the recovery phase of tourist flows and the reopening after the restrictions caused by the acute phase of the pandemic through a communication and marketing plan capable of attracting visitors from all over Europe to the city, which has become a strategic port and enormous potential, essential for enhancing Treviso’s landscape, artistic and architectural excellence and typical local products from a tourist and commercial point of view, obviously starting with the iconic Prosecco bubbles.
The project, which will last from today to the end of November, involves eleven countries (Italy, France, Belgium, Spain, Ireland, United Kingdom, Germany, Israel, Poland, Denmark, Latvia) and is focused on the promotion of the main monuments and attractions of Treviso, the food and wine excellences and the opportunities offered by the city (cycle tourism, slow mobility, tasting of typical products). Users will be reached through attractive “calls to action”, content, e-mails and links to pages dedicated to the destination, including articles and travel tips in the “Try Somewhere New” platform integrated into the Ryanair website, press releases and sharing on social channels. Thanks to Ryanair’s channels, including the website – with over 600 million visits per year – and an important database, it will be possible to stimulate demand and bookings by promoting the destination and experiences available in Treviso and its province to a wide audience. and extremely inclined to travel.
“We have always been close to our territory, and in various forms, and we believe in the enormous potential that it can still express also on the tourist front”, comments Luca Giavi, CEO of the Prosecco Doc Consortium. “Treviso is an ideal destination for refined and advanced tourism, in search of artistic beauties and authentic food and wine treasures of which our territory has become the interpreter. With this initiative, a further step is taken in the collaboration process that has been underway for some time between the Municipal Administration of Treviso and the Consortium for the protection of Prosecco DOC. A path that we trust will lead Treviso – also thanks to the support of Ryanair – to become the tourist hub of our denomination, the center of gravity of a system capable of connecting all nine provinces of our relevance, from the Dolomites to the Upper Adriatic and the Karst. to the Euganean Hills “, concludes Luca Giavi. Eddie Wilson, CEO of Ryanair, is said, however, “Pleased to launch this joint promotional campaign with Treviso and the Prosecco Doc Consortium at a time when the recovery of the aviation sector is more important than ever. This campaign will push bookings to Treviso, promoting it as an attractive destination all year round. Treviso, with two Ryanair based aircraft, is poised to grow even more thanks to our largest ever operation that includes 43 routes to over 20 countries. Ryanair welcomes this partnership with the Municipality of Treviso and the Prosecco Doc Consortium which will promote Treviso’s rich tourist offer and place it as a favorite destination for the autumn-winter season ”.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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