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In an era like the one we are living in, in which the communication is at the heart of everything, simplification and speed play a fundamental role. In every area. Also, precisely, when choosing i social to keep in touch or have your say, using emoji, essential on Instagram is Whatsapp, very useful on Twitter, a little less on Facebook. There is, literally or almost, one for everything. Also for wine, of course. There’s a chalice of red, but also one bottle of sparkling wine and two flute of bubbles. They are missing, evidently, either the emoji of the White wine than that of rosé wine. A lack he has seen fit to make up for Consortium of the Claret he was born in Bardolino, which he presented to Unicode Consortium, the Californian body that oversees the rules of computer writing, the request to include the emoticon dedicated to pink wine among those available on devices all over the world.
“If we write to friends about wine on Whatsapp, up Instagram, up Facebook – explains Franco Cristoforetti, president of the Consortium of Claret he was born in Bardolino – we can use the representations of a glass of red, two flutes or a bottle of sparkling wine, but the representation of pink wine is totally missing. It is a legacy of that marginalization that the world of rosé has suffered for decades and which continues to exist despite the fact that for some years pink wine has been the real big new trend phenomenon worldwide, with astronomical growth in the United States, but also here in Italy, where Chiaretto di Bardolino, with its 10 million bottles, is the production leader. It is time to put an end to this communication gap and to allow wine lovers from all over the world to fully express their love for pink wine ”.
For this the Pink Wine emoji, created by the Veronese studio Paffi for the Consortium of the Claret he was born in Bardolino, depicts two glasses of pink wine in the act of toasting, crowned by a small heart, also pink of course. “Just as there are white and red wines, there are also pink wines. Why – insists Cristoforetti – not give them a representation among the emoticons used on the main social channels? Those who drink wine have the pleasure of sharing it, talking about it and describing it by all possible means, and for pink wine today there is no such option on the graphic side ”.
In addition to the request sent to Unicode Consortium, to support the candidacy of the Pink Wine emoticon there will be a collection of signatures that will start on 21 in #oggirosa, the national day dedicated to Italian rosé wines. The first to sign the application for approval emoji from Unicode will obviously be Cristoforetti, also in his role as president of Rosautoctono, the Institute of the Pink wine Autochthonous Italian, which includes the Consortia that protect the historical denominations of Italian pink wine: the Claret of Bardolino, the Valtènesi Chiaretto, the Cerasuolo d’Abruzzo, the Castel of the Mount Bombino Nero is Castel of the Monte Rosato, the Salice Salentino Rosé and the Cirò Rosato. The petition will continue thereafter both online, through a specific social campaign, and during the evenings of 100 Notes in Pink, the summer music festival that includes a calendar of more than one hundred concerts in Verona, in the province and on Lake Garda.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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