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Indicated as one of the absolute priorities of the supply chain, the dossier opened in the EU on the potential registration of Croatian Prosek, which if it arrives, in addition to creating some promotion and market problems for the Prosecco denominations (Doc, Docg and Asolo), according to of many would open an important vulnus on the whole front of the protection of the denominations of origins of European wine and food, it is also watched with great attention by those who are concerned with protecting the historical heart of the wine-locomotive of Italy enoic in recent years, that is the Association for the Protection of the Unesco site Prosecco Hills of Conegliano Valdobbiadene. And if yesterday, at the wine table of the Ministry of Agriculture, the supply chain (Alleanza Cooperative, Assoenologi, Cia-Agricoltori Italiani, Confagricoltura, Copagri, Federdoc, Federvini and Unione Italiana Vini – Uiv) arrived for the establishment of a permanent table dedicated to the topic, the issue was also addressed in the Senate, where on the initiative of Senator Gianpaolo Vallardi (Lega) was heard in audience Marina Montedoro, president of the Association for the Heritage of the Prosecco Hills of Conegliano and Valdobbiadene. Thanking Vallardi himself and the Undersecretary for Agricultural Policies with responsibility for wine, Gian Marco Centinaio, said: “At this moment we must show ourselves cohesive and united to protect a denomination that not only identifies an agri-food product recognized all over the world and which has enjoyed the name reserve since 2009, but also a territory registered in the World Heritage list since 2019. As an association, in fact, we think that the Prošek problem should be treated in these two directions, on the one hand the 360-degree protection of the denominations, synonymous with guarantee and quality of our products, on the other the protection of an area that in the Prosecco di Conegliano and Valdobbiadene identifies itself and from which it takes its name, precisely because the cultivation of these vines constitutes one of the elements of uniqueness on which we have built our candidacy. I therefore believe it is important that, in the dossier that the Ministry of Agriculture will present to the Commission, this element is also highlighted: as for Unesco, “Prosecco” represents the identification of a site that is and must remain a World Heritage Site For years. Today our Prosecco Hills of Conegliano and Valdobbiadene have a tourist flow of about 250,000 visitors, but the forecasts are that in 10 years these numbers will rise, up to quadruple. Protecting the Prosecco name means not only fighting the so-called “Italian sounding”, a great problem of our agri-food sector, but also avoiding damage from a tourist point of view. As an Association we make ourselves available to the Ministry and the Agriculture Commission to actively collaborate in this direction “. A clear message, in an audition which was also attended by the representatives of the Consortium for the protection of wines Asolo Montello, of the Consortium for the protection of Conegliano Valdobbiadene Prosecco Superiore Docg and of the Consortium for the protection of Doc Prosecco, in addition to the Councilors of Agriculture of the Veneto Regions, of Friuli Venezia Giulia and Piedmont.
In the meantime, the work is progressing, and if, as already explained to WineNews by the Undersecretary for Agricultural Policies Hundred, to avoid the mockery of the registration of Prosèk at EU level, “a great deal of work on the regulatory front but also on the diplomatic one will be needed”, for today “45 days remain to block the application for recognition of Croatian Prosek and protect the real Prosecco which, with an export growth of 35% in the first half of 2021, is the most consumed Italian wine in the world”, underlines Coldiretti.
“There are the conditions to win this battle in Europe – underlines Coldiretti – thanks to the recent ruling of the Court of Justice of the European Union https://winenews.it/it/la-corte-di-giustizia-ue-da- Reason-al-comite-du-vin-de-champagne-stop-the-names-scam_450477 / which declared illegitimate the very scam names that evoke in an instrumental and deceptive way products with denomination of origin recognized and protected as the star of bubbles Italians which, this year, should reach the record of 700 million bottles produced, the largest denomination in the world. To avoid – continues Coldiretti – are also the recent orientations of Brussels towards the basic products of the Mediterranean diet such as wine with the hypothesis of alarmist labels to discourage their consumption and also the stop to support for promotion. An incalculable damage for a product like wine which achieves well over half of its turnover abroad for a value of 6.3 billion in 2020, up 14% in the first half of this year “.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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