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Zoning on the label, a goal shared by many great Italian wine territories, which have been working in this direction for years, but a choice that has been married, up to now, by few. First of all, Barolo and Barbaresco, with the Additional Geographical Mentions (Mga) introduced several years ago in the production disciplinary. Even Soave, a land of volcanic whites with history and traditions that are anything but trivial behind it, has long since given the green light to the 33 Additional Geographical Units on the label. The studies, on crus and subzones, consortium and company, have multiplied from year to year, but it is certainly not an easy path, especially because it is necessary to find a synthesis shared by all. As happened in the Nobile di Montepulciano, where the study of the geology and geography of the territory has led to the identification of 12 areas, defined in the Uga production specification (Additional geographical units), which will be placed before the mention “Pieve” on the label.
“Vino Nobile di Montepulciano – Pieve”, thus, is the result of the entire analysis and research process carried out by the Consortium in over a year of work. The desire to expand the production specification, as unanimously said by the producers, has led to the identification of the key characteristics of this new type of Vino Nobile di Montepulciano that will be characterized not only in the name (the name of the production area will in fact be reported), but also in its characteristics that will give life to a wine capable of linking the past of local enology with the present and the future, looking at international consumption. A wine that will have as its characteristics the territory (precisely with the sub-zones, additional geographical units), the blend that will be linked to Sangiovese and only the complementary native vines allowed by the specification with grapes exclusively produced by the bottling company. The other novelty is that an internal commission will be set up within the Consortium, made up of oenologists and technicians, which will have the task of assessing, before the steps required by the legislation, that the characteristics correspond to the specification itself. With the unanimous approval of the specification by the assembly, the process will now bring the request to the Tuscany Region which, once the text has been approved, will send it to the Ministry of Agriculture to pass the controls of the commission in charge. Given the possibility of making the disciplinary retroactive to the 2020 harvest, considering the aging times which are 36 months, the first vintage should be put on the market in 2024.
The idea of ​​giving birth to the Vino Nobile di Montepulciano mention “Pieve” stems from a study path within the denomination itself, which thanks to moments of meeting, comparison and collective analysis, has led to the birth of a unique “vision” of Vino Nobile di Montepulciano, also supported by the research of experts. On the one hand from a geological and pedological point of view, a theme that the Consortium has had at heart since the 1990s, with the zoning, among the first in Italy, of the production area, subsequently reported in a map created by Enogea, and then the in-depth study has moved to libraries and historical archives, up to the Leopoldino Cadastre of 1800. La Pieve, in fact, represents the identity of the Vino Nobile di Montepulciano that looks to the past. The choice to use the territorial toponyms referable to those of the ancient Pievi in ​​which the territory was divided since the late Roman and Lombard times, stems from an in-depth study of historical, landscape and wine production.
The objective of the Consorzio del Vino Nobile di Montepulciano is to reaffirm and codify a physical reality with ancient historical roots, which characterized the Poliziano territory up to the modern era and which also finds its echo in the Leopoldino land registry of the early decades of the nineteenth. century, which divided the territory into sub-areas defined with the toponym. “We decided to put the name of the Pieve before the sub-area looking at the 500-year history of Montepulciano”, explains Andrea Rossi, president of the Consorzio del Nobile di Montepulciano. “It is an important result that started from a critical analysis of our denomination made together with all the real protagonists, the producers themselves – adds Andrea Rossi – and the result we have reached is the introduction of a third type of Vino Nobile di Montepulciano that will put together in the same bottle the past, present and future of our wine ”.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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