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The “Ornellaia Vendemmia d’Artista” project, which in 14 editions has succeeded in the not inconsiderable feat of donating the considerable sum of over 2 million dollars to foundations and museum institutions all over the world, is ready for the next step: it will be scene from 5 to 19 October online, at Sotheby’s, the auction of the precious bottles of Ornellaia Vendemmia d’Artista 2019 “Il Vigore”, created by Swedish artists Nathalie Djurberg and Hans Berg, whose proceeds, as has been the case for some years, it will be donated to the Solomon R. Guggenheim Foundation for the “Mind’s Eye” program, designed to allow the use of art even to the visually impaired. “This is our twelfth partnership with Ornellaia for their annual project” Vendemmia d’Artista “, so special for us – said Jamie Ritchie, Worldwide Chairman Sotheby’s Wine – because it supports important artistic causes that combine the brilliance of the company’s wines. with the ability of the participating artists to make them visible through the use of the senses. We can’t wait to present the bottles of the 2019 vintage “Il Vigore”, including, as always, the exclusive Salmanazar. The Mind’s Eye program, which puts the full usability of art through the senses at the center of its mission, has been the ideal beneficiary and, as in previous years, we expect these one-of-a-kind bottles to attract the international interest of collectors eager to enjoy these unique experiences “.
In fact, since 2019, the proceeds from the charity auctions of the Vendemmia d’Artista have been destined to support the Mind’s Eye accessibility program which helps blind or visually impaired visitors to experience art through the use of all their senses. This favors the development of creative impressions, emotional connections and memories, the perception of which lasts over time. As in art, the appreciation of great wines also requires the total involvement of the senses: the sharing of this idea has induced Ornellaia to support the growth of this innovative program. “Ornellaia’s donations have allowed the expansion of the Mind’s Eye program, connecting participants around the world through virtual programs”, said Richard Armstrong, director of the Solomon R. Guggenheim Museum and Foundation. “Our knowledge over the past three years has allowed the Guggenheim to increase accessibility to both the museum and works of art through multisensory exploration. We are grateful for Ornellaia’s continued support ”. The Guggenheim stands out as an innovative institution for its commitment to the accessibility of art and for the creation of the Community Mind’s Eye. Digitization has allowed Mind’s Eye to reach a wide audience from many countries around the world through the Sensory Guide to the Guggenheim New York and with verbal descriptions, which use a specific language to convey a visual experience of the works of art and the unique architecture of the building designed by Frank Lloyd Wright. Ornellaia’s donations made it possible to extend the program to the museums of Venice and Bilbao of the Constellation Guggenheim, thus giving it an international significance. In this regard, Giovanni Geddes da Filicaja, CEO of the Bolgheri estate, affirms with emotion: “since the birth of Vendemmia d’Artista in 2009 we have donated the proceeds of the auction to charity. It is an immense satisfaction to see the project grow internationally and to know that the work we are doing gives the blind or visually impaired people the opportunity to discover contemporary art through the use of the senses. This sensitivity has always been an integral part of our philosophy “.

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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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