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An Italy that, like the rest of the world, tries to overcome the Pandemic, is preparing to celebrate a different, particular August 15th, divided between the concern of contagions that date back and an uncertain autumn, and the desire to return to a normality that it seems close but it is still elusive. The certainty is that as in all moments of celebration of Italians, albeit with some foresight and limitations still imposed by the anti Covid regulations, food will be the central element, as told by Marino Niola, one of the most famous Italian anthropologists and lecturer at the Suor Orsola Benincasa University of Naples.
“The table in August – explains Niola – it is very important, 70% of the festivity is done by the table, the rest everything that is connected, friends, family, outings and so on. After all, Ferragosto is a historically agrarian New Year, but in fact it is also a “free time society”, which has emancipated itself from the agricultural year, from the sowing and harvest seasons, reducing the year to only two ” seasons ”, that of work and that of free time. And Ferragosto represents a sort of turning point ”.
A mid-August that, paradoxically, despite the vaccines, we live in an even more uncertain situation than a year ago, when the new daily infections were a few hundred compared to today’s numbers. “And precisely in these circumstances, food plays a fundamental role, even stronger – underlines Niola – because food is regeneration, it is nourishment, not only for the body, but also for the soul of people, it reproduces the social bond. Obviously it will be a narrow-gauge Mid-August, we are divided, it is true that in some ways we are better than last year, with the vaccine and the Green Pass there are many things that make people calmer in moving and in meeting other people. But for this very reason, in this moment when everything is a bit more difficult than usual, we appreciate more what we manage to have, even at the table. It’s curious, but the pandemic is making people more aware of what you have, and making them more satisfied with it. This amazes us, but there is a survey just published in America that says that people’s “willingness to happiness” has grown precisely in the Pandemic, as if this had revealed the importance of what we have, making us appreciate it more , while before we took everything for granted ”.
A reasoning that is also valid for the agri-food and agricultural production of Italy. “Our country is a great producer of agri-food excellence, and also due to the travel restrictions we experience, there is a rediscovery of Italy by Italians. And this will also have repercussions on food and wine productions. For many, the Italian product is synonymous with wholesomeness, authenticity, sustainability, these are all values ​​that play in favor, and I also believe that the Green Pass, which today some see as an economic damage, will in the long run increase consumer confidence, will induce people to move more, even in restaurants, with positive effects for everyone ”.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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