Italian wine exports in the first quarter of 2022 closed with a tendential growth in value of 18.3%, at a total of 1.7 billion euros: according to the Osservatorio di Unione Italiana Vini (Uiv), which elaborated the data released today by Istat, the increase – partly attributable to the strong dollar, and above all to the lockdowns recorded on a global scale in the same period of 2021 – is driven by a new record for Italian sparkling wines, which in the first three months recorded a +35, 6%, a growth more than double compared to still wines (+ 14.8%). The average price also rises (+ 12.2%), in a quarter in which March also closed positively, despite a slight slowdown compared to the first 2 months of 2022. All the main demand markets rose, with the exception of Germany and China, while – in March – Russia (-30% in the quarter ) and Ukraine fell by 65% and 98% respectively.
In this context, it is sparkling that takes the lion’s share with positive signs everywhere, starting from its top foreign markets: USA (+ 18%), UK (+ 87%) and Germany (+ 20%). And, once again, Prosecco is driving the sector, with an authentic boom on a global scale (+ 40% in value, + 11.7% the average price) with orders flying in the UK (+ 93%), Poland (+ 85%) and Canada (+ 76%), and with growth well over 30% in important areas such as Germany, France, Belgium, Japan, the Czech Republic and Norway.
“The numbers achieved by Italian wine, but also by the French one, which closed at + 24%, are surprising, even more so if we take into account a double-digit 2021. It is, however, too early – explains the general secretary of the Italian Wines Union (Uiv), Paolo Castelletti – to understand what direction the market will take in the coming months, with potential demand increasingly afflicted by a negative economic situation and the escalation of the inflation spiral. If we add to this the increase in the costs of dry raw materials, which for companies translates into an average spending surplus of over 30%, it is important to remain cautious and avoid triumphalism that could be refuted in the coming months “.
Focus – “Spumantitalia ”: the future of sparkling wines
The Uiv Observatory confirms the growth of Italian sparkling wines, in the focus on “Spumantitalia”, on Lake Garda: according to projections, the explosion in post-Covid demand (+ 26% in 2021, 7 bottles out of 10 destined for abroad) has burned a roadmap that foresees the overcoming of the psychological threshold of 1 billion bottles produced within the next two years. To date, in fact, the rebound suggests – availability of glass permitting – a production of 1.1 billion pieces by this year, and of 1.25 billion by the end of 2023. A progression, driven by Prosecco, made possible thanks to the he approach to the bubbles of an increasingly transversal demand, “seasonally adjusted” with respect to the classic consumption occasions, and less and less linked to exclusive methods of use. A revolution – that of tricolor sparkling wines – focused, as for fashion, design and the car, on shifting attention from the product to the context. With all the benefits and variables of the case, starting with the competitors who will be increasingly linked to other types of drinks in great growth, such as hard seltzer, co-fermented, ready to drink and low alcohol.