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If in 2020 wine, away from home in Italy, lost 37% of its turnover compared to 2019 (spirits at – 41%), amid closures and limitations imposed on the pandemic, at the start of 2021 the picture is even more gloomy: in the first quarter of 2021 a loss of -87% is estimated for wine (again on 2019, the last “normal” year before the pandemic) and -90 for spirits. Data coming from the Tradelab analysis for Federvini, illustrated in the Forum International Horeca Meeting, on stage today and tomorrow, digitally, signed by Italgrob, the Italian Federation of Horeca Distributors of Confindustria.
“These figures speak for themselves – underlines Federvini president Sandro Boscaini – and the losses recorded by all the channels linked to hospitality and socializing, and with the blocking of tourist flows, are not compensated by sales in the large-scale distribution channel nor from the e-commerce channel, although in Italy we found a promising performance: according to the Nomisma Wine Monitor data, e-commerce records an increase of 105% in 2020 (on 2019) for the purchase of wine. The horeca remains, however, the privileged channel, in particular for the highest range products and, in general, for the development of the national and international wine chain ”.
Looking to the future, President Federvini Boscaini underlines the need to build alliances to facilitate the restart: “In this sense we are working on a European campaign aimed at sensitizing the Commission to better support these sectors which have been among the most penalized by the pandemic. On the national front, however, we are activating alliances with Federturismo to testify to the interconnection between our worlds and to enhance the common commitment to start over in safety. We know that the pleasure of traveling, the pleasure of a trip motivated by cultural, artistic, landscape, sporting and agri-food interests is a spring ready to spring. Today it is also necessary to study new formulas that intercept more the search for tasting experiences, even as part of a training course. We have to work better on knowing the products offered for consumption, on the territories to which they belong, accompanying the different modes of consumption, from the glass to the bottle “.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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