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The return of the most important Italian wine fair, albeit in a different format, to ride that rebound that seems decidedly solid, for the sector, after difficult months, physically and symbolically marking the restart. It will be all this “Vinitaly Special Edition”, in Verona, a “three days” (from 17 to 19 October, with the Minister of Agriculture, Stefano Patuanelli, at the cutting of the ribbon) of business and service to accelerate the recovery of the sector on the main target markets and to take stock of the future of Italian wine also in light of the new purchasing and consumption trends. More than 200 buyers from 35 countries are expected in Verona, thanks to a highly specialized and profiled incoming campaign, carried out by both Veronafiere and Ice Agenzia, among the most strategic squares currently for tricolor wine, from the consolidated United States to China, from the United Kingdom to Canada, from the Balkan countries to Russia to Poland, Kazakhstan and the countries of Northern Europe, while Germany, France and Switzerland lead the main European delegations. In addition, of course, to the Italian professionals from outside the home, tourism and large-scale distribution. Over 400 companies at the expo, and a dense program of seminars, conferences and tastings constantly updated (and that WineNews has already partially told in two special newsletters, here and here), with all the most important names in the sector, for that which, explains VeronaFiere, is “the last Italian stage towards Vinitaly 2022, edition n. 54 “. In terms of the business schedule, in addition to a business to business agenda, already complete, the calendar of “Vinitaly Special Edition” includes 12 meetings between conferences and market focuses, from domestic to international ones and 50 tastings (for operators and buyer) – among which the one on “The Italian Excellence”, organized by Coldiretti, led by president Assoenologi (and coordinator of the wine sector of Coldiretti, ed) Riccardo Cotarella, stands out for its prestige, with iconic wines from wineries such as Antinori, Bellavista , Casanova di Neri, Dal Forno, Donnafugata, Cotarella family, Mastroberardino, Renato Ratti and Vie dei Romans – ranging from organic to Orange wines, to mixology, the thematic area that debuts this year and focuses attention on a an increasingly dynamic market that finds a privileged channel of consumption in the horeca. Exceptional calendar, and therefore simultaneously with Vinitaly Special Edition, also for Enolitech, dedicated to technologies for the production of wine, oil and beer and Sol & Agrifood, with quality agri-food companies.
In terms of the business schedule, in addition to a business to business agenda already complete, the calendar of “Vinitaly Special Edition” includes 12 meetings between conferences and market focuses, from domestic to international ones and 50 tastings for operators and buyers who they range from organic to Orange wines, to mixology, the thematic area that debuts this year and which focuses attention on an increasingly dynamic market that finds a privileged channel of consumption in the horeca. Exceptional calendar, and therefore simultaneously with “Vinitaly Special Edition”, also for Enolitech, dedicated to technologies for the production of wine, oil and beer, and Sol & Agrifood, with quality agri-food companies.
Training and networking, on the other hand, will be at the center of the “Wine2Wine Business Forum” program (Veronafiere, October 18-19): 100 international speakers, 17 thematic areas, more than 1,500 operators and managers, 70 speed meetings (lasting 30 minutes) on current issues of the moment for companies and the wine community.
“Vinitaly Special Edition represents the trade fair renaissance of the wine world. We are honored to host you in Veneto – said the President of the Region, Luca Zaia, today in the presentation in Venice – which, with its 11 million hectoliters each year, represents the first producing region in Italy. This is a good sign of recovery, which is added to the fact that we were the first, thanks to Veronafiere, to organize a show in attendance. In Veneto there are 53 denominations and the wine sector is growing in double digits. The production is not lacking, the quality is there, the identity of the product too, now the markets are needed “.
“The return to fairness represents – said the president of Veronafiere, Maurizio Danese – a fundamental tool for the internationalization of Italian SMEs, which derive 50% of their exports from business events. This “social” function for the real economy given by the exhibition system is perfectly reflected in the wine sector, an authentic champion of Made in Italy with an active trade balance of 6.5 billion a year, whose connective tissue is represented by small and micro-enterprises. Vinitaly restarts, it does so with this significant preview, and will do so in December in China, with Wine to Asia, and, above all, in 2022, when Veronafiere will reaffirm to the world all the strength of Italian wine, which, also thanks to its reference, has seen an increase in sales abroad of 150% in the last 20 years “.
“We are experiencing a transition phase out of the pandemic, strengthened by the awareness of a sector – commented Giovanni Mantovani, dg Veronafiere – which has been able to react to the difficult economic situation by focusing on innovation and quality. The situation relating to world trade has turned positive, and our surveys show us a tricolor wine that is on the rise in the main world markets. In order to continue to win the challenge on the markets, it is now necessary to change the gear in particular on the positioning of our wines. In this context – continued Mantovani – “Vinitaly Special Edition” wants to represent not only an impetus for the restart after a forced pit stop but also a turning point. This is a first decisive step towards a renewed edition of Vinitaly n. 54, already full today, and that from 10 to 13 April 2022 will host the whole sector in Verona “. For Federico Sboarina, mayor of Verona, “Vinitaly Special edition fits into a context of strong recovery in the sector and the economy in general. This is why it is a fundamental event that will take us towards Vinitaly 2022, in a climate of full momentum also on the international markets ”.

Focus – The Italian Wine Union Observatory (Uiv) is born, in collaboration with Vinitaly
A powerful and innovative IT platform that makes available – through an articulated and simple query system – all the most important data for the wine sector. In addition to Wine Intelligence’s exclusive surveys on global consumption trends and privileged access to the databases of Iwsr, the most prestigious international research institute on the alcoholic sector. In total, 3 million data are managed by the Unione Italiana Vini platform, for a privileged observatory on wine created in collaboration with Vinitaly and developed on an IT level by Maxidata-Gruppo Zucchetti.
Three databases for as many macro-themes: world trade (import-export of all countries, packaged, Bag in box, bulk and sparkling wines), potential (surfaces and world production, bottling of all Italian PDOs and Igoes, monthly stocks) and prices of bulk wine and grapes (over 250 products listed weekly and 500 in the historical since 2010).
The platform allows you to view data in tabular format, extract Excel, produce primary calculations (% variations, average annual growth%) and to process and export dynamic graphs.
The system is accessible by subscription, with customizable packages that provide for the use of even a single database. It is possible to carry out a free trial of 48 hours, to explore all the features of the system. Observatory that will be officially presented on Sunday 17 October (3 pm).


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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