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In the Langa, in these hours, there is a lot of talk about the imminent arrival of the Illy group among the most prestigious and expensive vineyards in Italy, those of Barolo, with values ​​exceeding 2 million per hectare (and even 4 million euros in the most prestigious crus). But the rumors, in the current state of things, from what WineNews learns, are without real foundation. Sooner or later it will happen, because as already declared to WineNews, in the recent past, by Riccardo Illy himself, at the helm of the “Polo del Gusto” (the division of the Illy group led by Riccardo Illy which brings together the family’s extra-coffee brands (wine with Mastrojanni, among the qualitative references of Brunello di Montalcino, Piedmontese Domori chocolate, French tea Dammann Frères, English pastry Prestat, who has been serving the royals of England for years and with some holdings in Agrimontana), Barolo is in the sights of its investments. And, in this sense, probably, the choice of a partner to enter the capital of the Polo will be decisive, which, for months, has been being evaluated but has not yet materialized.
But, in any case, the arrival in the Langhe will not take place at this time, nor with the acquisition of a large winery, as is rumored, but more likely with the acquisition of a small brand, of an enological gem, where a making the difference will probably be vineyards of absolute prestige and value. And in the dossiers that Illy has on the table, from what WineNews learns, there would be at least 2 or 3, but without any concrete negotiations yet underway.
As mentioned, Illy’s arrival in Barolo, therefore, seems only postponed, at least to re-read the words of Riccardo Illy, in an interview with WineNews at the end of 2020:
“Today as today I would invest in Barolo, because the goal is to stay in the territories where universal wines are produced, and therefore with an important history behind them and an equally long future ahead, but also that already have a global distribution. And in Italy, these two characteristics are found only in Montalcino and Barolo ”.
In any case, these are rumors that confirm that the territory of Barolo, as well as that of Brunello di Montalcino, passing through Bolgheri, thanks to the prestige and value of their great wines, are always at the center of the interest of entrepreneurs and investors. , Italians and more. And that the land, and a certain type of agriculture with high added value, such as the one that develops in some wine territories, is increasingly at the center of those who do business and business with an eye to the future, also official news says ( such as the umpteenth wine acquisition of the Clessidra Fund, which in recent days has grabbed the majority of Mondodelvino, after that of Botter, in 2020, or the further investment in Masi Agricola by the owner of Diesel Renzo Rosso, which has risen to 7.5% of one of the reference realities of Amarone, of the Boscaini family, for example, but also the recent acquisition, with a majority stake, of the famous Friulian winery Jermann by the historic Marchesi Antinori), and the rumors that circulate collected by WineNews, with many leading companies that would have their eyes wide open on possible acquisitions in leading territories, such as Bertani Domains of the Angelini family, or Genagricola of the d Assicurazioni Generali (which is also the largest Italian farm).
And it will not be surprising, therefore, if in the coming months the news of acquisitions, changes of hands and mergers, will arrive more abundant than in the past.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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