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The main function of a cooperative winery is to guarantee its members the right income, paying a fair price for the grapes, and to produce quality wines capable of staying on the market. A seemingly simple equation, but which is not simple. Resolved, in the heart of the Tuscan Maremma, by the Cantina Vignaioli del Morellino di Scansano, a reference point for the entire territory, which controls 700 hectares. Most of them are destined for the production of Morellino, the others for the IGPs, mostly Sangiovese and Vermentino based, which end up on the shelves of large-scale distribution and in the wine lists of restaurants around the world, to the satisfaction of the 170 winegrowers who are members of the cooperative.
Farmers, winemakers, who, for a thousand different reasons, sometimes find themselves in the position of having to sell those few hectares they have been running for decades. Very often, the reason is even trivial: old age advances, the children have taken different paths, and the work in the vineyard becomes unsustainable. Punctually, the large entrepreneurs of the area have almost always invested in the Morellino vineyards, more rarely the small companies or the cooperative members themselves, with the Vignaioli del Morellino di Scansano to watch. At least until “we got tired of watching, and we decided to act – the director Sergio Bucci tells WineNews – with an ambitious project, with which the cooperative invests directly in the vineyards”. The project is called “Poderi di Toscana”, and the first step was taken a few weeks ago, “with the purchase of three hectares of vineyards in Morellino di Scansano, in the municipality of Magliano, from one of our partners, paid € 300,000, ie the market price “.
“The establishment of this new company, which reports directly to the Winery – continues the dg Sergio Bucci – it is the first step towards the creation of a new brand of excellence. It is in this direction that we will bring some innovative projects in the future, always closely linked to the territory and to the most typical vines of the area. The idea was born from the need to safeguard the cooperative’s wine heritage, but the long-term goal is the creation of a new company, wholly owned by the cooperative itself. We are always inclined towards management rather than acquisition, but if the intention is to sell we will be able to be ready ”.
The name, “Poderi di Toscana”, is not accidental, because if the first steps are short-term, the next ones do not limit themselves. “We do not only look at the vineyards of our members, on the contrary, in the future we could also look elsewhere, at the neighboring DOC and DOCGs, therefore Maremma and Montecucco, to the even more prestigious ones, such as Montalcino and Bolgheri. Thinking therefore of a company nucleus where the grapes from the new vineyards can then be processed “. An ambitious vision, which Sergio Bucci defines as “A cooperative way of working but that thinks in an entrepreneurial way, with the results that in any case will be redistributed among the shareholders, starting with those of these first three hectares “.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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