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The great Italian classics, which never betray so much that they are chosen to drink them at the table with friends and relatives than to give them as gifts, with an obvious influence of “territoriality” with respect to the place of purchase (especially in the South and in the Islands), with the most popular are Barolo, Brunello di Montalcino, Amarone della Valpolicella and Bolgheri, but also many Italian bubbles, especially the Classic Method, Franciacorta and Trentodoc in the lead, with “excursions” in Alta Langa, without forgetting Prosecco, especially in the Conegliano Valdobbiadene Docg version , but also a strong return of Champagne, especially in the cities to toast these holidays still hampered by the pandemic, which does not prevent, however, from dreaming and giving oneself a moment of lightness and happiness at least in the glass. These are the most popular denominations at the end of the year according to the sentiment gathered by WineNews among some of the most prestigious wine shops in Italy (awarded with the “Three Corkscrews” by the Gambero Rosso guide “Enoteche d’Italia 2021”. “
And so it is not surprising that, in Piedmont, from Turin, the “House of Barolo” signals among the most popular are Barolo, Barbaresco and Champagne among the bubbles (while among the Italians the most popular are Alta Langa and Franciacorta), while in Verona, “capital of Valpolicella”,Antica Bottega del Vino (owned by the Historical Families, the thirteen great cellars of Amarone), the podium is still played by His Majesty Barolo, the home champion, Amarone della Valpolicella, and Champagne, still closely followed by the Italian bubbles of Trentodoc and Franciacorta. In Montalcino, according to the sentiment ofLa Fortezza wine shop, dominates the house red, Brunello di Montalcino, in front of Champagne and Franciacorta, while in Castelfranco Veneto (Treviso), the wine shop Ferrowine sees Prosecco Docg excel, ahead of Amarone della Valpolicella and Franciacorta. In Milan, the most international city in Italy, Enoclub sees Champagne in the lead, ahead of Prosecco and the Classic Method of Italy, while among the reds Barolo and Bolgheri stand out, while in Florence theVignoli wine shop crowns the Bolgheri area as king of Christmas sales, ahead of Champagne and Italian bubbles in general. In Rome, the historic wine shop Trimani tells of a podium made by Brunello di Montalcino, Franciacorta and Cesanese, the most important of the Lazio reds, while the wine shop Continisio di Napoli reports strong performances for the Fiano di Avellino, for the reds of Campania (such as Taurasi and Aglianico, ed), but also Bolgheri, and between the bubbles it is a two-way match between Trentodoc and Champagne. Great classics and territory among the most popular from Vinarius De Pasquale in Bari, with, in order, Amarone della Valpolicella, Barolo and Primitivo di Manduria, while in Sardinia, according toAntica Enoteca Cagliaritana, the wines of the territory are strong, from the Isola dei Nuraghi Igt (with special mention for the Turriga di Argiolas), the Vermentino di Gallura and the Carignano del Sulcis, while among the national denominations the most purchased and given, once again, is the Amarone della Valpolicella. In general, wine merchants report, there has been an important recovery especially from private customers, while corporate gifts are still subdued on the pre-pandemic 2019.
Trends confirmed, to WineNews, also by Andrea Terraneo, at the helm of the Enoteca La Barrique in Cantù and president of Vinarius, the association that brings together over 100 wine shops in the Belpaese, which draws an overall positive picture: “things are going well, we cannot complain, the good expectations we had for the end of the year are being realized, even if we will have the data to make the final balance sheets at the end of January 2022.
For now in purchases – continues Terraneo – the uncertainty of these days is not felt too much, even if there has been some supply problems due to delays in deliveries in recent weeks. But the increases in raw materials that will impact on production costs in 2022 are more worrying, but we will see what happens. In general, however, the sale of bottles for take-away is much better than in 2020, with an average price per bottle which, at the moment, is mainly in the range between 15 and 30 euros.
For the bar the situation is more varied and depends a lot on the area, area and type of venue, but even here a lot will depend on how the winter tourist season will go “. Among the types, Terraneo still points out, “the great classics hold up well, but the demand for lesser-known wines is also growing, with the desire to amaze and intrigue when you make a gift”. And the Italy of wine, in this sense, is an inexhaustible reservoir of variety and quality, from every area of ​​the beautiful country.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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