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Giving rhymes with recycling. And the Italians know something about it since they have not failed to find a new destination for what was discarded at Christmas. A “counter expense” that is worth a total saving of 3 billion euros for those who will recycle the gifts (one Italian out of three, 24 million people), that is to say 200 million more than 2020, but still 300 million less than Christmas pre-pandemic. That of recycling is confirmed to be a constantly growing trend in recent years according to a research by the Confcooperative Study Center.
Recycling has different forms and methods. If 4 out of 10 “recyclers” will recycle the gifts received during these holidays or that they keep during the year to use them at the right time (54% women and 46% men); as many (60% men, 40% women) have even found a way to earn money by selling through the use of online platforms while 2 out of 10 will exchange the gifts received in the shopping shops to turn them into vouchers to spend or take other items to give as gifts (55% women 45% men).
38% of the most popular products to give back or give away are foodstuffs (wines, sparkling wines, cold cuts, cheeses, panettone, pandoro, chocolate and nougat); 27% are followed by scarves, gloves, hats and personal products such as cosmetics and perfumes; for 15%, books and 11% toys. Covid also takes steps to dictate recycling with 9% of “turned over” gifts including gels, disinfectants, masks and dpi.
Despite the increase in the thirteenth (+ 8% from 41 billion in 2020, to 44 this year) and the recovery, albeit partial, of work, savings and uncertainty for the future are well present in the minds of Italians who, rather than to put their hand to their wallet, they choose the path of getting rid of something superfluous with the hope that it will make other people happy.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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