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It’s hard to hope, but sometimes dreams, especially in sports, come true. And maybe, in the “Pirelli Grand Prix of Made in Italy and Emilia-Romagna”, on stage on April 18 in Imola, it could be Ferrari, in the sense of the “red” driven by Charles Leclerc and Carlos Sainz, to baptize the debut on the podium of Ferrari, understood as the Trentodoc of the Lunelli house, an icon of Italian Style in the glass, which as announced in recent weeks and also told in the WineNews video, will officially begin its triennium as an official toast on all podiums of Formula 1, the most popular motorsport championship in the world, with 500 million fans (which started a few days ago with the race in Bahrain, traditionally “alcohol-free” Grand Prix, ed). And so, therefore, the drivers on the podium will celebrate with a special bottle of Ferrari Trentodoc Jeroboam format customized for the occasion with the image of the circuit.
What will be staged on the Imola circuit, confirmed for the second consecutive year in the Formula 1 calendar, has been named “Grand Prix of Made in Italy and Emilia Romagna”, thanks to an agreement between Foreign Minister Luigi di Maio and the President of the Region Stefano Bonaccini, “to enhance the image and competitiveness of Italian products and technologies in the context of an event of the highest international appeal, through the combination of sport and tourism, between passion for engines , creativity, beauty and territory “, as commented Minister Di Maio.
Ferrari Trento will be one of the actors involved in the official presentation of the institutional initiative through its President Matteo Lunelli, who will speak at the press conference scheduled for Monday 12 April (5 pm). This project is, in fact, perfectly consistent with the mission of the Trentino company, which for years has proposed itself as an ambassador of that special “Italian Art of Living” appreciated all over the world, made up of beauty, elegance, ingenuity, creativity and passion.
“Starting this exciting adventure in Formula 1 right in Italy, celebrating Made in Italy, is a further reason for us to be proud – said Matteo Lunelli, president of Ferrari Trento – we strongly believe in the distinctiveness of Italian products of excellence, in the beauty of our territories and the charm of our lifestyle, which will be the foundation for a new renaissance in our country after the difficult time we are experiencing “.
Ferrari Trento has created special bottles of Ferrari Brut Jeroboam format (3 liters) for the podium of all the races of the season, personalized by a label dedicated to each Grand Prix which, in the case of Imola, shows the race track.

Each podium a dedicated toast, each toast a special celebration of great sport, but also of the values ​​of excellence and Italian spirit that Ferrari Trento represents and wants to bring internationally through this prestigious partnership. It is the first time that an Italian wine has become the official toast of the Formula 1 Championship, a milestone that confirms the authority and appreciation enjoyed by the Ferrari cellars in Italy and around the world.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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