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A pioneer. It was because, with a capillary and passionate work, aware and happy to write an important piece of history of the Langhe, he was among the first to give a concrete meaning and to make people understand the value of investing in the territory and for the territory. IS has done so by making its own brand a point of reference for Piedmontese wine, opening, with its Barolos and its Barbarescos, the path in many international markets that it personally supervised, traveling tirelessly with its wines from one part of the world to the other. In the wake of a tradition of the family winery, which since its birth at the end of the nineteenth century by Pio Cesare, to produce wines for himself and his friends, soon became known in Europe at the beginning of the twentieth century and thanks to the travels of its enterprising founder, with the passport n. 55, among the first to be released in Italy. This was Pio Boffa, historic producer at the helm of Pio Cesare, who died prematurely at the age of 66, “a great entrepreneur, one of the most important figures in the world of Italian wine and Barolo and Barbaresco”, WineNews director Alessandro Regoli reminds him. He left in “a year that was very difficult for many”, hoping “in the restart and vaccines” and finding comfort in the vineyards and in the cellar, because at least “nature has been merciful, bringing with it a perfect combination of quality and quantity” while “economic uncertainty and crisis reign outside of the markets “, he said in the very last interviews with WineNews, up to March, admonishing “to be serious and realistic, also communicating this suffering to the consumer”.
“I lost a good friend – adds Regoli – a good person who, more than any other in the Langa, he has traveled the world for 30 years and on the markets to build demand for his wines, for the labels of all his territory and for the Piedmont of wine in general. He was a real point of reference for our analyzes and our comments, one of the entrepreneurs we listened to with attention and admiration for his always serious, important, quality and first-hand information on international trends “.
A spirit with which five generations have succeeded in the production of great wines in the family cellar, focusing on the highest quality. Up to him, who had taken the baton from the great-grandfather (and the surname as a name) continuing a 140-year history, alongside his wife Nicoletta, and his cousin Augusto, his nephew Cesare, son of his sister Federica, and his daughter Federica Rosy. And that now they will carry it forward, in the 70 hectares of vineyards in the most prestigious areas of Barolo and Barbaresco and their crus, “proudly included in the list of Additional Geographical Mentions”, with the historic cellar built on the ancient Roman walls in the heart of Alba (and in the Istituto del Vino di Qualità Italiana Grande Marchi), and whose wines, from the “Classic” Nebbioli to the “Single-Vineyard” (the Barolo Ornato and Mosconi, and the Barbaresco Il Bricco, alongside the Fides Barbera d’Alba Superiore “Vigna Mosconi” and Chardonnay Piodilei), but not only, today they are exported to over 50 countries around the world. “Hi Pio, my friend, rest in peace on this last journey”.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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