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The growth of infections, the still strong difficulties in travel and movement, the management of the pandemic, fear, common sense and the need for a strong international presence, return to mess up the calendar of great wine & food events. From VeronaFiere, in these hours, the decision has come to postpone Fieragricola, edition n. 115, initially scheduled from 26 to 29 January, is rescheduled from 2 to 5 March 2022. While it is not discussed Vinitaly 2022, confirmed in Verona on the dates of 10/13 April (in 4 months, a very long period in these times of pandemic, while rumors see the creation of Vinexpo Wine Paris at great risk, currently scheduled in just over a month, from 14 to 16 February in Paris, while the ProWein in Dusseldorf, scheduled from 27 to March 29, when the peak of the fourth wave is expected to be reasonably far away, according to experts, between late January and early February).
It should be emphasized that, in the case of Veronafiere (which will also move Progetto Fuoco forward, initially scheduled between 26 and 29 February), the decision to postpone some events, in particular those of a “business to business” nature, ie dedicated to business, is due to the desire to “guarantee the international quality of events”, given that events of a more “national” nature and more aimed at consumers, such as the “Moto Bike Expo” scheduled from 13 to 16 January will regularly be staged “with the rules and protocols in force and in compliance with them, it will take place from 13 to 16 January”.
A decision taken “in accordance with the production chains and in line with the choices also adopted by the other main European trade fair organizers in the face of the increase in infections at a global level”, explains a note from the Verona fair, which adds: “the variations in Veronafiere’s winter calendar has been shared with trade associations and exhibitors and relate to business-to-business reviews at an international level. The aim of the postponements, in fact, is to guarantee an adequate presence from abroad of companies and specialized operators who today, otherwise, would not be able to participate due to the travel restrictions caused by the pandemic situation. Thanks to the prevention protocols validated by the CTS and continuously updated and in compliance with the provisions of the “Covid 19 Protocol” of the Aefi trade association (Italian Exhibition and Fair Association), Veronafiere has resumed its activities in the presence and in maximum safety since June 2021, with the special edition of “Moto Bike Expo”. You can only enter the fair with a super green pass: a system that has proved its worth even in consumer reviews for the general public, such as the latest edition of Fieracavalli “.
A path, that of Veronafiere, also undertaken in these hours by Bologna Fiere for “Marca”, the show dedicated to the retailer’s brand, which was scheduled for January 19th and 20th. Soon, explains a note from the Bologna fair, the new dates will be announced, but the choice, also in this case, came with the aim of ensuring a presence of Italian and foreign buyers in line with the standards of the event, and was taken in agreement with Adm – Modern Distribution Association, “Even after extensive discussions with exhibitors and operators, he deemed it appropriate to postpone the leading national event for the MDD sector to spring. The more than 900 companies, which have joined this event (edition n.18), will thus be able to count in a context in which, following the rapid advancement of vaccination campaigns, the current situation of uncertainty will be overcome and re-established also international connections “.
And on the other hand, this is the orientation that all the most important Italian trade fair players are following, as explained by Maurizio Danese, president of Aefi – Associazione Esposizioni e Fiere Italiane (and of Veronafiere): “like Aefi, we met yesterday the Board of Directors and we took stock of the situation a bit. And it emerged that, in a responsible way given the situation, almost all the fairs are moving the events scheduled in January and partly also in February to the following months. Our fairs, however, are held in a condition of maximum safety “, explains the Danish president, according to which “there was no particular difficulty in moving the fair events to the following months, there was no problem of overlapping with other events. There may be difficulties for exhibitors who may not be interested in attending an event in the following months, when the product market has already been set up ”, concludes Danese.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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