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A gigantic immersive and site-specific work to celebrate the values ​​most dear to the winery, from creativity to talent, and, of course, those that Italian wine brings with it. It is called “Falling Dreams” and is the very original installation inaugurated by the Venetian label Pasqua Vigneti e Cantine at the “Milan Wine Week” 2021, one of the founding supporters of the event, with the creative direction of the artistic collective None, to offer the public a experience suspended between dream and reality at Base, Milan’s artistic and cultural center (until 9 October), which explores the theme of dreams and its creative significance through an ethereal architecture made of light and water: a high cascade of clouds six meters which produces a suspended, floating landscape.
“Falling Dreams” wants to represent the culmination of a path that Pasqua promoted, supporting talent and creativity, with patronage projects that involved 20 artists from all over the world in five years, different in origin, culture and areas of expertise, but all called to express their vision of the brand and its values. Talent and his dreams were therefore the main theme of these years of collaboration, which resulted in a multicultural, interdisciplinary and cross-media narrative that the winery has communicated and promoted through its initiatives and its wines.
“This artistic installation is the latest and greatest project dedicated to talent and creativity that concludes the cycle of collaborations with creatives that we have supported all over the world and which has as its narrative our claim:” Talent never tasted better ” – explains the CEO Riccardo Pasqua – we believe that creativity and talent strongly characterize our current and future projects, everything we do. Bringing our entire history of almost a hundred years into the future in an innovative way is the ambition that sets us apart “.
And after Milan, “Falling Dreams” will also arrive in Verona to present itself at “Vinitaly Special Edition”, on 18 and 19 October, in the futuristic Gallerie Mercatali, a beautiful example of Italian industrial archeology.

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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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