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From the land of wine pioneers, Bolgheri, today is one of the most prestigious Italian appellations, but also among the most quoted on the market, both in auctions, where wines such as Sassicaia, Masseto, Ornellaia and Guado al Tasso, are always among the most performing, as well as in wine bars and restaurants around the world. That iconic land of Italy with its avenue of cypresses remains immortal by Carducci, and of which, as a pearl of wine, the founding fathers are known and recognized, by Nicolò Incisa della Rocchetta with Sassicaia, at first almost alone, and then Pier Mario Meletti Cavallari, Michele Satta, Lodovico Antinori and Piero Antinori, and today a territory made great by over 65 wineries, 1,359 hectares of vineyards and a 2020 production of 6.5 million bottles, is one of those whose wines, on the market , the best quotes appear. According to a study by the Consortium for the Protection of Bolgheri and Bolgheri Sassicaia, led entirely by women by Albiera Antinori (Guado al Tasso), together with Priscilla Incisa della Rocchetta (Tenuta San Guido) and Cinzia Merli (Le Macchiole), signed by LT Wine & Food Advisory by Lorenzo Tersi, which took into consideration, for Bolgheri Rosso, which is worth 64% of production, and for Bolgheri Superiore and Sassicaia, which accounts for 19%, parameters such as the average price at origin, the price on the shelf in the main chains of Large-scale distribution in Italy, the sale price of major online stores in Italy and around the world, and the average price in the wine lists of cities such as London, New York, Zurich, Toronto, San Francisco, Moscow, Hong Kong, Dubai, among January 2020 and April 2021.
That is the hardest months of the pandemic, in which, despite everything, looking at the prices found online, the value of Bolgheri Doc grew by + 11%, going from 57 to 63 euros per bottle, while that of Bolgheri Superiore Doc the growth was + 15%, from 108 to 124 euros (source Wine-Searcher, with prices net of VAT, ed). Looking in detail at e-commerce, in Italy, Bolgheri wines have an average of 29 references in the main portals, with an average price of 55.33 euros per bottle (24.8 for Bolgheri Doc and 85.85 for Bolgheri Superiore), while abroad the average of references is 12 labels (with peaks of 20 in the USA, Canada and Sweden), and an average per bottle of 94.31 euros (50.46 for Bolgheri Rosso and 138 , 16 for the Bolgheri Superiore). The values ​​in horeca are even more sustained: in Italy on average there are 55 appearances on paper, for a price of 232.53 euros (86 for the Bolgheri Doc and 261 for the Bolgheri Superiore), while abroad, the average is 31 labels on the list for an average value of 295 euros per bottle, of which 138 for the Bolgheri Doc and 452 for the superior Bolgheri (with a peak of an average price per bottle of 1,014 euros in Dubai, ed).


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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