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Elegance, balance, harmony, the artistic side that requires a lot of time and patience. Characteristics that can be found in a glass of wine as in a performance by a dancer on the stage of a theater. And to link these two arts, wine and dance, is #ABottleForTheArts, the initiative launched by Marchesi Incisa della Rocchetta, producer of Barbera in Rocchetta Tanaro (Asti), in collaboration with one of the most important opera houses in the world, the Royal Opera House in London, closed to the public since March 2020 due to the pandemic. Given the difficulty that the art world is going through, and in particular theater and ballet, Francesca Massone and Filiberto Massone Incisa della Rocchetta, owners of the Piedmontese winery, have created a limited edition bottle of Sant’Emiliano Barbera d ‘Asti Superiore 2017, with the label designed by the prima ballerina of the London theater, Ashley Dean. A third of the proceeds from the sales will go to support the Royal Opera House charity, which, during the lockdown period, sought alternative ways to move forward such as #OurHouseToYourHouse online productions (nine live concerts, 38 streaming productions and other online content).
“Social impact projects are not new to our family – explains Francesca Massone – at the beginning of the twentieth century our great-grandmother, the Marchesa Eleonora Incisa della Rocchetta, created an embroidery school in our country so that the girls could learn a trade and gain a certain independence. The work produced was of such high quality that it was exported internationally to some very prestigious houses. The partnership with the Royal Opera House is the perfect continuation of this long family tradition at a time when a hand should be extended to the world of the arts. When, at the start of the pandemic in March 2020, we were talking to our dear friend, regular customer and former Royal Ballet dancer Ross MacGibbon, I felt the need to do something for the Arts and Artists. After all, we don’t just want to make a good bottle of wine. We want to produce a wine that creates a unique experience. A wine with a mission “.
Celebrating the red and gold color of the curtains on the stage of the Royal Opera House in London, the “special edition” label highlights the work of art created in 2020 by Ashley Dean, First Artist of the Royal Ballet, which reproduces the traits of a dancer. The label will be produced in 1,000 magnum bottles and 1,000 boxes of six bottles each. The wine will be sold online, on www.marchesiincisawines.it.


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Marco Ribaudo

Marco Ribaudo

For the love of food and wine! Marco Ribaudo, Certified Sommelier, with 25 years in the food and beverage industry now invites you to join him in his latest adventure, the opening of la Cucina del Vino to share his culture and passion for creating unforgettable memories around the table.

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